Event Preparation and Management

Educational institutions promote and organise many types of events: from complex cultural events to sports and simply celebratory events. This course takes you step by step through the principles of event management. The focus is upon preparation, management and evaluation of events, particularly cultural events, so that participants gain the knowledge to plan and organise, conduct operational event planning, and manage the running of an event.

Main features of the course

• Sessions led by an experienced Event Management trainer – Mike Owen • Discussions facilitated with real life examples leading to development actions • Range of activities selected by the group depending on experience and need • Reflection on conclusions and the way forward
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Course ID
Event Preparation and Management
The aim of this course is to provide an overview of event preparation and management. Benefits of the course • Understand how an event concept becomes reality • Understand how to support and plan the event schedule • Ability to identify issues and risks and develop contingency plans • Ability to use marketing and promotional tools Units covered and Learning Objectives Principles of project/event management • Understanding project management resources, activities, risk management, delegation, project selection, role of the event manager From concept to reality • Conducting market research, establishing viability, capacities, costs and facilities, plans, timescales contracts Preparing a proposal • Clarity, SWOT analysis, estimating attendance, media coverage, advertising, budget, special considerations, evaluating success Organising the event • Purpose, venue, timing, guest list, invitations, food and drink, room dressing, equipment, guest of honour, speakers, media, photographers, podium, exhibition Marketing and media tools • Media invitations, merchandising, give aways, competitions, promotions, website and text message, photo calls, press releases, TV opportunities, radio interviews Promotional tools • Flyers, posters, invitations, website, newsletters, blogs, tweets Staffing and compliance issues • Staff recruitment and training, health and safety issues, insurance, licences and permissions Evaluation • Budget, cost of event, return on investment, media coverage, attendance, feedback

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City of the Course Birmingham, United Kingdom
Address of the Course Birmingham, Custard Factory, Gibb St, Birmingham B9 4AA
Course Website


Target Group Teaching personnel of all age groups and specialities. Professionals involved in educational institutions and organisations (School Principals, Heads of Department, Counsellors, Advisers, Inspectors, Career Officers and other professionals that have roles
Date/s of the Course

15-19 April 2019

Where to apply


Participation Costs

EUR 350

Competences Tackled

preparation, management and evaluation of events, particularly cultural events

EQF level On completion of the course, learners will be certificated by Gecko. The course is pitched at Level 3 EQF.

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Assessment Methods There is no formal assessment, but you will be expected to participate in discussion and share your knowledge skills and experience to work in groups. You will also have time to reflect and develop actions specific to the needs of your organisation.
Documentation Certificate of attendance & certificate of competence (skills & competences required – Europass CV) Europass mobility certificates – to be issued by the applicant’s National Authority (NA)
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European Dimension Guaranteed

Transferable skills which can apply to the preparation and promotion of an event anywhere in Europe.

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Organising Institute Gecko Programmes Ltd
Country of the Institute United Kingdom
Institute Website



Contact Person

Liz Ungureanu


0(044) 1902 837416

Name of the Trainer Mike Owen
About the Trainer Mike Owen has been involved in broadcasting since he was 13 years old. He has worked for the BBC and commercial radio and won two of the Radio Industries ‘Oscars’. He has interviewed a range of celebrities from Sir Tom Jones to Prince Charles. Mike has been in the management of events across the UK - over 50 major events since 1990 involving over one million attendees. Artists include Spicegirls, UB40, Sugababes, Girls Aloud, Lionel Ritchie, Madness, The Script. Most recently he has been involved with the development of the UK’s number one pop event The Fusion Festival stars include Jessie J, The Wanted, The Vamps, Union J and Ed Sheeran. He was TV’s Jeremy Kyle’s first producer.